our story

At Sugar & Treats, we believe that life is just a little bit sweeter with a touch of dessert. Our passion for crafting mouthwatering confections has led us on a journey to create a haven for dessert lovers like you. With 4 stores around Edinburgh, Rosyth & Cowdenbeath, our dessert shops are a sanctuary where cravings are satisfied, and taste buds dance with joy.

Where it all started

Two friends, Waz and Usman, embarked on a delectable adventure that would not only satisfy their entrepreneurial dreams but also the sweet cravings of an entire community.

Waz and Usman were no strangers to the world of business. They had successfully owned and operated several shops in the past, but it was their shared passion for all things sweet that inspired their next big venture. They realized that the city was in dire need of a place where people could satisfy their sweet tooth cravings in style and comfort. And so, the dream of Sugar & Treats was born.

Our promise

With their combined expertise in business, the dynamic duo put their heads together to create a dessert haven that would stand out from the rest. Their vision was clear: to offer a welcoming, vibrant, and warm space where people of all ages could come together to enjoy the simple pleasures of life – mouthwatering donuts, silky ice creams, rich milkshakes, crispy waffles, and delicate crepes.
They knew that to achieve their dream, they needed to source only the finest ingredients and hire a team of dedicated, dessert-loving artisans. They scoured the city for the best suppliers, and they carefully selected each item on the menu, ensuring that every bite would be a delightful experience.

Our first store opened in 2022

Months of planning, designing, and hard work followed. Sugar & Treats began to take shape, becoming an oasis for those seeking a moment of pure indulgence. The shop’s decor was as inviting as its treats, with cozy seating, vibrant colors, and the sweet scent of freshly baked donuts wafting through the air.

The grand opening of Sugar & Treats was a sweet success. The community flocked to the shop, drawn by the tantalizing aroma and the reputation of the two friends who had already established themselves as trustworthy entrepreneurs. The delicious offerings and warm ambiance soon made Sugar & Treats a beloved local hotspot.

We now have several stores open

As the seasons passed, Waz and Usman continued to innovate, introducing new flavors and seasonal delights that kept their customers coming back for more. Sugar & Treats became not just a dessert shop but a cherished part of the community, a place where friends gathered, families celebrated, and love stories were written over the sweetness of life.

Waz and Usman’s journey had come full circle, from their initial dream to a thriving business that brought joy to so many. They couldn’t be happier, knowing that they had created a place where people could escape from the worries of the world and immerse themselves in the sheer delight of Sugar & Treats.

And so, in the heart of Sweetville, a sweet story was written – a story of friendship, passion, and the love of all things sugary. Sugar & Treats had become a symbol of their dedication to making life a little bit sweeter, one treat at a time.